This is not just any old business card, but a parody of one, which opens out to an accordion-fold book with a very long, very irreverent list-poem of every job or identity construct I have ever had in my life.

I made this book while I was a resident at the Center for Book Arts in New York, using hand set lead type on a Vandercook letterpress, in three press runs. It is printed on lightweight chinese tissue paper with a cardstock cover. I put a pretty insane amount of hours into producing these books, which are in an edition of 200. The typesetting and printing alone took several hundred hours, not to mention the cutting and folding of each one. It sort of became a marathon meditation on how changeable identity is and how we present ourselves in all these different complex ways depending on the situation. Doing all that work to produce this ridiculous thing with highly questionable use value was somehow therapeutic, and appropriate, in thinking about the choices and sacrifices we make for the sake of the holy dollar or whatever.

3 3/8″ x 2″ x 3/32″ (closed), 3 3/8″ x 52″ x 1/64″ (open). 2012. Edition of 200. For sale on a sliding scale depending on your income, at the Emporium of Real Things. Barter is also a possibility: contact me. The info is on the business card.

Click on the long skinny image at the left two times to make it big enough that you can read it.